Brands/Vimse/Our History

Our History

Imse and Vimse are two separate brands with shared roots and a shared vision - to be part of making sustainable consumption the norm, not the exception.

Imse and Vimse offer functional and reusable hygiene products, for women and children. Moreover, we want to contribute to increased openness and awareness about menstruation and incontinence. 

The concept of Imse and Vimse was inspired by a real need. When our founder, Marie Walleberg, discovered that cotton cloth nappies were the solution to her child's nappy rash, she decided to share the insight with others. This was the beginning of what is today Vimse. Since then, reusable period pads and beauty and cleansing products have been added to the line up. They constitute Imse. Since the launch in 1988, we have had our headquarters in Gotland, but our products are sold all over the world.

We suspect that many people choose disposable products for their children and period protection for themselves without giving much thought to the fact that there are other options. Also, that the unexplored options have economic as well as health and environmental benefits. We want to change that. Our contribution to this transition is reusable hygiene products.

What both brands have in common is that we develop products that are kind to the skin and also to the environment. As well as beautiful to look at.